Swarovski Crystal Artwork

Great Brands donâ € ™ t reward their wasteful Clients

The urge to splurge has been used for many B2C (business to consumer) business. The maintain loyalty programs for customers of the stores back for more. It works well for both sides â € "people who love to shop till they drop and Obviously, the stores themselves.

Here are some statistics: 76% of U.S. retailers and 75% of U.S. buyers are engaged in programs loyalty. Â In India, Stop Shopperâ € ™ s claims more than 60% of sales to members of loyalty. Subhiksha claims 80% of sales come from the loyalty members â € "so why the store closed recently, having gone bankrupt, is the big question.

After all, putting together a reward / loyalty programs requires effort and time, but if your product is of inferior quality or in spite of the card rule Membership entitles you to appear abruptly prices compared with the points of origin by a rival shop, then the smart shoppers go to get rid of the card Membership reward. For example: life style, a pair of khaki shorts is priced at 800 rupees a scandalous while Iâ € ™ ve got body entire formal pants in a cotton satin unlined, for the same amount at Westside, two years Ago

Here quality was not a problem but who is going to pay 800 rupees for a pair of truncated? Perhaps Lifestyleâ € ™ s Reward Card â € "â € Inner Circle "members donâ € ™ t really care about the price factor at all and just want to be seen with Lifestyleâ € ™ s bags purchase instead of saying, Westside or pants. But for my money, Iâ € ™ prefer to buy long khaki pants and worn for a few years and then shorts crops in time, which is what Iâ € ™ ve done in the past. Iâ € ™ ve used the same tactic, and probably many others, with any pair of jeans that were too faded or worn out to bring the outdoors but just comfortable enough to use in home.Â

If this is the case prà ª t of s as a lifestyle store, then there are high-end stores as well, from the look of things in their shop windows, premium items and sell their consumer loyalty. Youâ € ™ ve just look at the skirts of cotton in Marks & Spencer to realize you get much better and cheaper things in Colaba Causeway or Hill Road, Bandra (in Mumbai). Â

Have you ever seen the screen in the Versace window at INOX, Nariman Point. Them possessing such mediocre things that was never tempted to enter and watch your | € label or ask the price of the costumes. One reason being, I donâ € ™ t want die of a heart attack at a young age. The other is, I know where you can pick the clothes better in a more reasonable Violation Candy â € "a once buy a mecca for people with money and before major label these stores came to pull wool over the eyes. Iâ € ™ prefer to buy Versace tableware costumes with my money. No wonder that the place closed down.Â

A source in the real estate business told me that the family â € Poonawala "If the horse breeders and enthusiasts who boast of Ferraris and Lamborghinis Derby and should have known brands, were actually deceived by people who leave Versace brand for them. They palm of obsolete the Versace outlet here in Mumbai and customers are not misled in this regard. More power to us! Therefore, I was right when I walked past the display window with total indifference. The same has happened with Escada, another very popular design mark used by people as Princess Diana.Â

A friend who travels abroad a bit told me that Marks & Spencer is also a has-been brand in the UK and much of its range in India is also not quite the season. This is a brand that is desperately trying to recapture the magic he used to enjoy years ago, where if they were seen carrying their shopping bags were considered classy. So if you want to buy the absolute latest Marks & Spencer then even the original store in the United Kingdom is ready to send things to us in India with normal delivery rates reduced to £ 10.A

Mango has a better range of clothing and jackets are great. Itâ € ™ s unfortunate that donâ ™ € t really need to use both in Mumbai. I guess which is another brand that has a good range of clothing and shoes. This information is for people who absolutely must have brand stuff in your closet. So what Iâ € ™ I have seen, these two brands offer bang for your buck.Â

Anyway, most shops clothing made in India are â € "And have been for some time â €" the import of clothes from Bangkok, Thailand, Korea and Spain. Iâ € ™ ve bought incredible clothing imports from a boutique shop called Candy Violation for years and who later find some celebrities using a brand label attached to much larger the it.Â

When I decided to find out what high-end brands, several categories are offering their loyal customers, is that not many stores even have a loyalty program in place for people who parade and spend huge amounts of money there! chocolate brands such as Bateel Caro Leonidas PATCHI and have nothing to offer people who come there and pay about 300 rupees per 100 grams of chocolate (in Bateel) or anywhere between Rs 75-95 rupees for a piece of chocolate (in PATCHI). As anyone can see, people can have a full meal for this kind of money. But Leonidasâ € ™ store manager, Rambhia Vrinda said a reward program is being designed, while PATCHI franchisee in India, Rashmi Joshi also confirmed to think about this incentives. Shea € ™ s expected to open more shops and then introduce a rewards program. In fact, it is a new store scheduled to open at the Palladium High Street Phoenix (in Mumbai). Â

Clothing and accessories from brands like Guess and Mango also donâ € ™ t have any rewards program in place. When contacted, a Guess store employee said they were thinking about starting something, but when are they going to do is anyoneâ € ™ s â guess € "unintended pun! Lladró also has nothing for regulars who are fans of his beautiful porcelain figurines, which I think is a shame. I would love to sign up for his â € ~ buy one and get a free € ™ offer if it ever came up with something! Its range of Lladró sold below Rs 6,000 and the range of Nao sold Rs 1,000 onwards. Therefore, it may be a link to the other could make wonders.Â

Marks and Spencer has just presented a spiffy looking card M & S recently.

The registration process is very simple. Everything you need to join is to spend 2500 rupees.

Its website gives these details:

• For every purchase of 100 rupees, you earn 1 point.
  Each point you earn is equivalent to Re.1.
• You can also earn points for purchases made on discounted items.
• The reward points you earn in a reflection short span of seven days and can be redeemed for new purchases in their stores.
• You can start redeeming your points once you have accumulated a minimum of 50 points after of which you can redeem them in denominations of R 50th
• This program is valid only in India.

 Benefits

• Recommend a friend and earn points. Help a friend to discover the privileged world of Thea M & S Club and earn an extra 50 points.
• Birthday / Offers Anniversary: You can be sure of yourself treatment with a special 10% discount on all merchandise at Marks & Spencer these days. This does not include the goods for sale.
• Special Invitations: As part of the extensive family of Marks & Spencer, you can look forward to some special invites.Â

Here is more information about the Reward Program Swarovski. When contacted, Divya Bakshi representative sent me this email important points.

Swarovski Crystal Society (SCS) members enjoy a number of advantages: Â

-Â Â Â The opportunity purchase the annual edition and other specialty items SCS
-Â Â An annual membership gift
-Â Â Â free subscription to the quarterly magazine Swarovski
-Â Â Access to exclusive members-only area on the Swarovski website
-Â Â Â Free admission to the "Swarovski Kristallwelt / € Crystal Worlds in Wattens, Austria, including a warm welcome in the VIP room
-Â Â Â Invitations to special events SCS tours
-Â Â Â Â A personalized membership card

Members may join the ESO, for either 1 or 3 years. Membership begins with the payment of membership dues and stops automatically at the end of the chosen period. Several weeks before your membership expires you will be notified together with an application to renew your membership. There is no obligation to purchase any items from Swarovski.

To join, simply carry out the following steps:

You can fill out the application form is available at the retail outlet SCS, along with membership fees and submit to ESO distributor selected in which the membership can be processed.

Symbolic membership fees to join the society is:

• INR 2750 for one year membership
• INR 5,000 for the first three years
• INR 2,400 for the renewal of one year or return
• INR 4,500 for a three-year renewal or re-

Such loyalty or reward programs are being designed by web sites like this http://www.netcarrots.net/net/services/customer-loyalty-programs.aspx   among many. Thus, the experience is available for an ongoing program. So why is that all these great brands I talked with the exception of Marks & Spencer and Swarovski, donâ € ™ t have anything in place? I refer to the amount of money they take for their stuff, this is not a complementary service. Are not you grateful that even in a third world country like India, there are people with cash on hand to buy their brands? By So donâ € ™ t want to reward these souls wasteful? Â

My guess is that the reality is very different. These brands are elegant rooms But donâ € ™ t get all that many businesses to justify coming up with a loyalty program letâ € ™ s say, the average number 50 customers that can be seen in a month coming to your store. Maybe, but this number is on the top side as well even outside of the 50 people, many of they just look and walk away â € "I do. These brands are the window to see more people shopping outside his shop that people actually plunking money cash within the store. Â

There have also been lurking suspicion by many, that old stuff was being retailed for these brands in India, especially when it came to clothes. So that customers are not satisfied with second-rate things, only marks couldnâ € Glamour ™ t get any mileage. In addition to the rich peopleâ € ™ s sponsorship goes unappreciated (Those who made the mistake of buying these brands in India) itâ € ™ s no wonder that the big brands in India such as Versace, Escada, Frazer & Haws and probably many others have fallen flat on his face. Â

About the Author

I own a website for second hand things called www.seconddealnsteal.com. It’s an e-listing service based in India.

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